Brain-friendly Change: Sticky Tip 2

I’m in a 5-part blog series that gives brain-friendly tips you can use to make your organizational changes brain-friendly so that they stick. Today’s is Sticky Tip 2.

Brain-friendly Change: Sticky Tip 2 Dr. Charles Stone

Envision the benefits

When we imagine accomplishing something it actually activates the same brain circuits as if we actually performed the task (Munzert et al., 2008). As you create your change plan, include ways to help your team envision the positive benefits the change can bring.

Let’s say you’re moving your office to another location. Plan ways to help your team see how such a move will benefit them.Help them envision how a day in the new office would help them be more productive. Help them imagine what it would be like with new desks, comfortable chairs, a nice break room, and windows.

Break into manageable bites their fears and concerns you’ve discerned by stepping into their shoes. Address each one. Fill in their knowledge gaps with information that creates a compelling image of the future.

Fill in the gaps with faith that with God’s help you can make the change. If you lead a faith-based ministry or a church, encourage your people with Hebrews 11.1. Faith is the confidence that what we hope for will actually happen; it gives us assurance about things we cannot see. (NLT)

And, the more you communicate that the change is less about you and your interests and more about their needs, the better your change will stick (Stiff & Mongeau, 2002, p. 111). For example, if you’re trying to create a change in a church, have someone beside the senior leaders share why they believe the change will help the cause of Christ.

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Munzert, J., Zentgraf, K., Stark, R. & Vaitl, D. (2008) Neural activation in cognitive motor processes: comparing motor imagery and observation of gymnastic movements. Experimental Brain Research, 188 (3), pp.437-444.

Stiff, J.B. & Mongeau, P.A. (2002) Persuasive Communication, Second Edition. 2nd ed. The Guilford Press.

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