Brain-friendly Change: Sticky Tip 5

I’m in a 5-part blog series that gives a brain-friendly tip that you can use to make your organizational changes brain-friendly so that they stick. Today’s is Sticky Tip 5:Seed your culture with a change mentality

Brain-friendly Change: Sticky Tip 5 Dr. Charles Stone

Seed your culture with a change mentality

Change evokes fear in our emotional centers because it implies threat and the brain is wired to avoid threat and danger. However, the more familiar something becomes to us, the less threatened it will appear to us. So the more you familiarize you team with change, especially before you initiate a major one, the more likely they will receive it. How can you do that?

  • First, begin with your leadership. Incorporate a change mentality into your leadership culture so that your core team or influencers don’t see it as a threat. Regularly include conversations about change into staff meetings, retreats, and leadership training. Encourage your leaders to think about it. Make change management a core competency you expect from your staff. Hire staff and recruit key volunteers who aren’t averse to change. Seek to make the concept less foreign.
  • Second, include some aspect of change into your annual plans. Make it a core component in every planning cycle, not just when you face significant changes. Keep the conversation about change on the front burner. Help leaders think about ways to stay ahead of change rather than reacting to it when it becomes necessary.
  • Finally, if you lead a church or ministry, regularly teach about the Biblical basis of change. Share stories of great heroes of the faith who embraced change and furthered the Kingdom as a result. Abraham obeyed God and moved to a foreign land. God blessed him with a new nation. Ruth left her home, family, and nation to follow Naomi into a strange land. As a result, she became part of the lineage of Jesus. And the disciples gave up their livelihoods to follow Jesus into uncharted waters as the Apostles. They were responsible for spreading the Gospel after Jesus ascended to heaven. Stories move and motivate others to embrace change.

To summarize my last 5 posts, I’ve included the 5 brain-friendly sticky change tips below.

  1. Step into their shoes
  2. Envision the benefits
  3. Manage expectations
  4. Invite input
  5. Seed your culture with a change mentality

What would you add to this list?

What are you currently doing or what can you do to seed a change mentality into your organization’s culture?

Related Posts:

Brain-friendly Change: Sticky Tip 4

I’m in a 5-part blog series that gives a brain-friendly tip you can use to make your organizational changes brain-friendly so that they stick. Today’s is Sticky Tip 4:Invite input

Brain-friendly Change: Sticky Tip Dr. Charles Stone

Invite input

Creating a change buy-in plan infers that you want to help people own the change. Why should they own it? Because people don’t like being told what to do (i.e. “you need to change”). They would rather come up with their own ideas.

Within reason, provide your team significant opportunities to give input into how the change will look. Give away small components of change to those lower on the leadership org chart. Although upper management and leadership must decide the what of change, providing options and opportunity for your team to fashion the how because the brain loves freedom and autonomy. Allowing others to create components of that change helps create a feeling of autonomy.

Also, give your team real, tangible, and easy channels through which they can give you feedback about the change. Simply knowing that you are serious about listening will decrease your team’s threat response and fear about the change.

What mechanism can you set up to solicit input from your team?

Related Posts:

Brain-friendly Change: Sticky Tip 3

I’m in a 5-part blog series that gives a brain-friendly tip that you can use to make your organizational changes brain-friendly so that they stick. Today’s is Sticky Tip 3.

Brain-friendly Change: Sticky Tip 3 Dr. Charles Stone

Manage expectations

As you create a change buy-in plan, consider the power of expectations. The brain likes to know what to expect so it can prepare for and anticipate what’s coming. If you team feels uncertain about the future, their anxiety will rise because they get into an away state (a feeling of fear). One way to help moderate this anxiety is to plan how you will set expectations.

It’s wise to set realistic ones and to avoid overselling the benefits. Yet, still build in hopeful expectations. When we expect something good, we get boost of dopamine, the neurotransmitter involved in reward and motivation.

This process is much like the placebo effect when somebody thinks he’s taking a real drug for a health issue, even though it may be a sugar pill. The sugar pill actually helps some people feel better because their positive expectations activate a part of the brain that tempers pain (Fournier et al., 2010). And, positive expectations prime our brains to be even more receptive.

David Rock, a noted writer on neuroscience insight wrote, “What you expect is what you experience (Rock, 2009, Kindle e-book loc. 140).” So when you implement the change, you want to have met the expectations you communicated. Better yet, exceed them. Our brains love it when we get something unexpected, like exceeded expectations.

When your team experiences the positive benefits of change, their dopamine levels increase which puts them in a better mood. And when our teams are in better moods, it can engender more confidence in your leadership. They then become even more open to new experiences and change.

One way to engender this confidence is to recognize and celebrate small wins along the way. The Scriptures even tell us to Rejoice with those who rejoice…. (Rom. 12.15, NIV)

How can you manage expections for the change you hope to bring?

Related Posts:


Fournier, J.C., DeRubeis, R.J., Hollon, S.D., Dimidjian, S., Amsterdam, J.D., Shelton, R.C. & Fawcett, J. (2010) Antidepressant drug effects and depression severity: a patient-level meta-analysis. JAMA: The Journal of the American Medical Association, 303 (1), pp.47-53.

Rock, D. (2009) Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long. HarperCollins.

Brain-friendly Change: Sticky Tip 2

I’m in a 5-part blog series that gives brain-friendly tips you can use to make your organizational changes brain-friendly so that they stick. Today’s is Sticky Tip 2.

Brain-friendly Change: Sticky Tip 2 Dr. Charles Stone

Envision the benefits

When we imagine accomplishing something it actually activates the same brain circuits as if we actually performed the task (Munzert et al., 2008). As you create your change plan, include ways to help your team envision the positive benefits the change can bring.

Let’s say you’re moving your office to another location. Plan ways to help your team see how such a move will benefit them.Help them envision how a day in the new office would help them be more productive. Help them imagine what it would be like with new desks, comfortable chairs, a nice break room, and windows.

Break into manageable bites their fears and concerns you’ve discerned by stepping into their shoes. Address each one. Fill in their knowledge gaps with information that creates a compelling image of the future.

Fill in the gaps with faith that with God’s help you can make the change. If you lead a faith-based ministry or a church, encourage your people with Hebrews 11.1. Faith is the confidence that what we hope for will actually happen; it gives us assurance about things we cannot see. (NLT)

And, the more you communicate that the change is less about you and your interests and more about their needs, the better your change will stick (Stiff & Mongeau, 2002, p. 111). For example, if you’re trying to create a change in a church, have someone beside the senior leaders share why they believe the change will help the cause of Christ.

Related Post:


Munzert, J., Zentgraf, K., Stark, R. & Vaitl, D. (2008) Neural activation in cognitive motor processes: comparing motor imagery and observation of gymnastic movements. Experimental Brain Research, 188 (3), pp.437-444.

Stiff, J.B. & Mongeau, P.A. (2002) Persuasive Communication, Second Edition. 2nd ed. The Guilford Press.

Brain-friendly Change: Sticky Tip 1

In my last post, I suggested 6 brain barriers that limit successful change in churches, ministries, and organizations. Often when leaders plan change for their organization, they simply plan the change itself and neglect planning how to communicate the change. I believe, however, that if you want your change to stick and you want to minimize disruption, you must begin by creating a brain-friendly communication plan.

In my next five blogs, I suggest a brain-friendly tip each day that can help make your change sticky, all grounded in recent neuroscience findings. Here’s tip 1.

Brain-Friendly Change: Sticky Tip 1 Dr. Charles Stone

Step into their shoes

Neuroscientists have learned that often what we say we will do we don’t, and what we say we won’t do, we often do. Of course it doesn’t take a brain scientist to figure that out.

But they’ve discovered that when the part of the brain just behind your eyes lights up, the orbitofrontal cortex (Falk et al., 2010), it can accurately predict future behavior. This part of the brain gives us the ability to see another’s perspective by stepping inside their shoes. It’s called mentalizing. As we think about ourselves or think about others, we engage this part of the brain. And what we do in the future is correlated with it lighting up. So when your team takes your perspective and when you take theirs, you can help move the change forward.

So as you begin to create a buy-in plan, think about how you can step into your team’s shoes. Try to discern their perspective of the pending change by asking yourself questions like these.

  • What are their concerns?
  • How do they feel about this change?
  • What do they fear?
  • What do they think is going on inside your head?
  • What might be their biggest objections?

Better yet, ask a few key people for their perspective about the change.

Also, ask yourself how can you create an environment so your team will feel safe to discuss the change. Feeling safe can create a toward response (versus an away or resistant response) which will make your team more open to the change (Whiting et al., 2012).

Related Post:


Falk, E.B., Berkman, E.T., Mann, T., Harrison, B. & Lieberman, M.D. (2010) Predicting Persuasion-Induced Behavior Change from the Brain. The Journal of neuroscience?: the official journal of the Society for Neuroscience, 30 (25), pp.8421-8424.

Whiting, J., Jones, E., Rock, D. & Bendit, X. (2012) Lead change with the brain in mind. Neuroleadership Journal, (4), pp.1-15.