8 Ways to Maximize Christmas Outreach at your Church

I’m an American serving as a lead pastor at a great church in Canada after serving over 30 years in the U.S. Canada is a great place to live and minister and I’m learning how to leverage key outreach events. Christmas Eve is by far the most attended service of the year, even surpassing Easter. This year Christmas Eve falls on Saturday which means Christmas Day falls on Sunday. As a staff we’ve spent considerable time planning how to maximize Christmas outreach. You might want to consider some of these ideas.

How to Maximize Christmas Outreach at your Church

  1. Provide multiple services.
    • Our church is one church with three unique language services. In addition to English, we offer a Spanish service and a Mandarin service, all at the same time on Sundays. We’ve tried doing a Christmas Eve multi-lingual service. We found, however, that some English speakers opted out of coming on Christmas Eve. This year we are offering four different services, three at 5 pm (English, Chinese, and Spanish) and one at 7 pm (English only). Although we probably could cram all the English speakers into one service (our auditorium seats 800 and we have space for the Spanish and and Mandarin service in other areas), parking would be an issue. And, multiple services provides options for families with special family gatherings on Christmas Eve.
  2. Pay special attention to families with kids.
    • This year for the first time we are providing a kids program through grade 2 during the 5 pm service. We usually include all kids in the service but during the last two years we’ve had some screamers and runners which made it difficult to keep people’s attention. We are also providing two options for families on Christmas Day. We will hold our regular 10.30 am service, although shorter and with no childcare. We also will provide packets of materials for parents who may want to have a family service at home on Christmas Day instead of coming to the church facility. We will make those available the Sunday before Christmas and at our Christmas Eve service.
  3. Distribute invite cards.
    • The past several years we’ve designed an attractive card that we mail to our community and put into the hands of our attenders two weeks prior. We encourage everyone to invite one to three friends using the invite card.
  4. Do a live nativity.
    • Our children’s ministry holds a live nativity in front of our building on Christmas Eve. That may sound old school, but people from the community actually come just for that. They and their kids visually see the Christmas story. We hire a company that provides live animals. The company also brings some smaller animals kids can pet. The highlight last year was a baby kangaroo. We even provide a petting zoo on Easter which is a huge draw. Kids (and adults) love animals.
  5. Design a special bulletin.
    • Each Sunday we hand out a standard format bulletin which highlights events at the church. But for Christmas Eve we design a bulletin targeted to the unchurched attender. We highlight programs and ministries that might interest them.
  6. Promote a felt-need sermon series.
    • In the U.S. I never saw many returnees to our felt-need series after Christmas Eve. However, some pastors in Canada say that they’ve seen unchurched people return to such a series. We’re going to try that this year.
  7. Recruit a special greeter team.
    • We use regular greeters and ushers each Sunday. Those greeters and ushers will be on duty Christmas Eve as well. But this year we are recruiting a special team of greeters who will wear a shirt that says, “Ask Me” on it. Their sole purpose is to mingle in the atrium to meet new people and to be available for questions new folks may have about our church.
  8. Begin Christmas planning in September.
    • If you are just now planning Christmas, you may not have enough time to implement some of these suggestions. In the past couple of years it seemed that Christmas simply slipped up on us. Now, however, we have visually scheduled onto our staff wall calendar to begin planning for Christmas each September. We are in great shape for this year.

What innovative things are you doing this year as you prepare to reach out this Christmas?

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Pastors Who Make $25 a Month: What I Learned about Leadership from them

I just returned from a trip to Cuba with a team of 8 from our church. We spent 7 days serving pastors and serving a local church there. It was an incredibly profitable trip on multiple levels. Although we came to serve them, I believe I learned more from them. Cuba is a very poor country with wages averaging about $25 US,  including pastoral salaries. Here’s what I learned about leadership.

First, a bit about what we did. The pastors there tell us that their greatest need is leadership development. So, we focused on working with their leadership and providing leadership development for them.

  • Working alongside a local church’s children’s leadership team to carry out a community VBS. We didn’t lead it. We simply helped train and resource them so they could lead it. This experience gave them ideas about how they could lead one themselves in the future without our help.
  • Visiting churches for three half-day training sessions for local pastors. To reach one church, we actually walked up a mountain for three miles after our truck got stuck in a river. 30 pastors and church leaders were waiting for us to encourage and train them. At the other two locations 30-40 pastors eagerly awaited our time with them.
  • Training a group of about 80 pastors and leaders in an intensive 3-day training session focusing on leadership skills.
  • Working with the men’s leadership at a local church to carry out a men’s retreat that included 25 believers and 25 unbelievers. 23 of those man came to faith during the retreat. Amazing.

By focusing on leadership development, we leveraged our short time there by pouring into the pastors themselves. All together, we served about 150 pastors that represented conservatively over 8,000 people in their churches.

Here’s what I learned.

  • Where there is a will there is a way.
    • You won’t find Wal-marts or Christian bookstores in Cuba. Neither do Cubans enjoy the convenience of Amazon.com. Few stores are available for simple supplies that we often take for granted (like crayons for the kid’s ministry). But the pastors there find ways to make do with what they have and God has blessed them. The churches are rapidly growing and they have a vision to plant a new church for every 1000 people.
    • Question  for reflection: Do you let obstacles hinder your vision or do you find a way?
  • Limited resources made them appreciate even the small things.
    • As part of the intense 3-day training, the pastors took a final exam and created a 90-day action plan where they recorded what they would apply during the next 90 days. I brought a few extra single sheet paper copies that I offered to them if they wanted them. They quickly snatched them up because even finding paper is difficult in Cuba. A simple piece of paper, even with copy already on it would get used in some way.
    • Question for reflection: Have you lost appreciation for the small things God has provided for your ministry (like internet access, bible resources, and paper)?
  • Ministry success really does rise and fall on leadership.
    • The church in Cuba has dramatically grown the last decade or so. The denomination we worked with has prioritized a well-organized leadership development plan that includes a seminary, extension sites, in-church computer labs with bible software, and on-going training through intense seminars like the one I taught. They recognize that leadership is a powerful lever to move Kingdom purposes forward.
    • Question for reflection: Do you have a leadership development plan at your church?
  • I’m not sure I really know what sacrifice is.
    • This is my second trip serving pastors in Cuba. I used to think that since I’m an American serving in Canada I was making a great sacrifice for the Kingdom. After spending time with Cuban pastors, however, my ‘sacrifice’ pales into insignificance. The pastors at the 3-day intensive slept in non-airconditioned rooms with little air flow. Yet, they were alert and hungry to learn each day.
    • Question for reflection: Do you ever feel sorry for yourself that ministry is a ‘sacrifice’ rather than a privilege?

As our church considers making ministry to Cuba a permanent part of our focus, I look forward to continuing to learn from a passionate group of leaders who love Jesus in difficult circumstances.

If you have experienced cross-cultural ministry, what have you learned?

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10 Ways Pastors Stifle Church Change

changeEinstein was right.

If we want our churches to make the greatest kingdom impact, we must help facilitate change or else we become “insane” leaders. However, we often don’t manage change wisely.

I’ve listed 10 blunders pastors can make that stifle church change.

  1. Force the change no matter who resists.
  2. Marginalize those who resist change.
  3. Don’t tolerate anything less than 100% success.
  4. Blame others when the change doesn’t go well.
  5. Bring about change as fast as you can before the people realize what just happened.
  6. Don’t listen to others who disagree.
  7. Assume that silence in others means they are on board with you.
  8. Don’t listen to your spouse.
  9. Don’t admit ANY fear.
  10. What would you add as a tenth?

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3 Keys to Making Change Stick in your Church

Change is inevitable. And unless a church creates healthy change in itself, it will soon become obsolete. Numerous empty or almost empty churches in Europe, America’s inner cities, and Canada bear witness to that. Ronald Heifetz, a Harvard professor and business/leadership author, is most known for a concept called adaptive change/leadership. Essentially adaptive change requires not cosmetic, familiar, or known solutions to existing problems (called technical change). Rather it requires experimentation, change of perspective, developing new values, and deep change from within. Here you can see the differences between adaptive change and technical change. In this brief post I share 3 keys to making change stick in your church.

In an article in the Harvard Business Review, Dr. Heifetz describes the three key steps British Airways took in the 1990’s that transformed it from the airline nicknamed “Bloody Awful” to “The World’s Favourite Airline.” The president at the time took the company through these three steps, applicable for churches facing change. I’ve added a question to ask yourself about each of these steps.

  1. They really listened to people inside and outside the organization.
    • How well would those in your church say you listen?
  2. They saw conflict as clues, or symptoms of what needed deep change.
    • What conflict currently in your church may indicate need for change?
  3. The leadership held up the mirror to themselves, recognizing that they embodied the changes that they needed to make in the company.
    • What change do you think God is leading you to make in yourself?

As you lead your church through change, consider these three key steps and questions.

What keys have you discovered that have helped you bring healthy change?

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