5 Ways to Make Brainstorming More Creative

Brainstorming sessions have become standard fare for ministry teams that seek solutions to problems. The two key rules are to generate as many ideas as possible and don’t criticize the ideas. These concepts came from Alex Osborne’s book Your Creative Power published in 1948. Since then it’s been common practice to avoid criticizing the ideas in brainstorming sessions. The underlying assumption was that people won’t speak up if they fear criticism. There’s only problem with this kind of brainstorming is this: it simply doesn’t work. In this post I explain why it doesn’t and give 5 ways to make brainstorming more creative.

Multiple studies have shown that groups who use standard brainstorming rules generate less ideas than do individuals (Lehrer, 2012). In other words, when posed with the same problem, individuals consistently generate more possible solutions to a problem than do groups. When I learned this I was shocked because I’ve always applied these two basic rules in brainstorming sessions with my teams.

So based on the latest research, I’ve listed below 5 ways we stifle creativity and the antidote to each.

  • Stiflling…Discourage dissent. Don’t allow anyone to debate or criticize an idea in a brainstorming session.
    • Antidote: encourage friendly debate and healthy criticism. Set up rules beforehand, though, such as don’t personally attack people, clarify before criticizing, use phrases like I have a different view, etc.
  • Stiflling…Make the group an all boys club.
    • Antidote: include women because they, in general, have greater empathy skills and emotional intelligence and can offer unique perspectives.
  • Stiflling…Only includes your BFF’s (best friends forever).
    • Antidote: include in your brainstorming team both people with longstanding relationships and newbies. One study found that the creative teams behind the most successful Broadway musicals included people who had known each other a long time and newbies (Ellenberg, 2012).
  • Stiflling…If you are the leader, telegraph your views at the beginning of your brainstorming session.
    • Antidote: if you’re leading the session, be as neutral as possible or you may hinder some people from sharing a good idea because it may conflict with yours. And, most people don’t like to disagree with their leader.
  • Stiflling…Make the brainstorming session a serious, linear, logical experience.
    • Antidote: make the session fun, out of the box, and as rule free as possible. Encourage individual idea generation, counter intuitive ideas, and mind wandering. Mind wandering often produces some of our greatest insights (Christoff et al., 2009).

What have you discovered that encourages creativity in your team in brainstorming sessions?

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Sources:

Christoff, K., Gordon, A.M., Smallwood, J., Smith, R. & Schooler, J.W. (2009) Experience sampling during fMRI reveals default network and executive system contributions to mind wandering. Proceedings of the National Academy of Sciences, 106 (21), pp.8719-8724.

Ellenberg, J. (2012) Six Degrees of Innovation. Slate. Available from: [Accessed 9 May 2013].

Lehrer, J. (2012) Groupthink. The New Yorker. Available from: [Accessed 25 February 2013].

Can Something this Simple Supercharge Staff Morale?

Several months ago I began something with our staff that has been a huge hit. It’s simple. Any staff can do it, whether in a church or a business application. And it boosts staff morale and excitement when we do it. I encourage you to try it with your staff. It’s called a “Blue Sky Thinking” morning. In this post I explain what it is and how you can do it to supercharge your staff morale.

“Blue Sky Thinking” is a creative brainstorming technique to help leaders think outside the box. The origin of the phrase, although rather obscure, implies the emptiness of the sky and thus, blue sky thinking means thinking with no preconceptions (i.e., thinking outside the box).

Before I give you our steps, I’ve listed below the benefits I’ve observed in our church staff.

  1. It stirred creativity.
  2. It allowed freedom to not have to ‘produce’ something. Rather it provided space to focus on issues we tend to put off.
  3. It fostered deeper relational connection when we shared what we learned.
  4. It encouraged our staff to affirm each other.
  5. It made us more vulnerable to each other as some tears have even been shed.

So, here’s what we do.

STEP 1: I schedule the first Tuesday of each month for our blue sky day. I send an email and ask each staff person to spend at least two hours alone that morning in a place that encourages creative thinking and minimizes distraction.  They may choose a coffee house, a park, their office (with the shades drawn to block distractions), or even their home. The key is to pick a place as distraction-free as possible.

STEP 2: During their blue sky session, I encourage them to dream, pray, and think about some ministry or personal issue they need to give attention to. The sky’s the limit. I send these questions in the reminder email a few days prior to spur their thinking. They don’t answer every one, but they pick one or two to stir their creativity.

  1. What is a problem I need to solve in my job? What can I do about it?
  2. What is a process I need to improve? How can I improve it?
  3. If I could, I would (do this in ministry)….
  4. What gives me the most energy in ministry and how can I tap into that even more?
  5. What’s going really well in my role and how can I infuse what’s making it work into other parts of my job?
  6. What is God impressing on my heart?
  7. What if what I am currently doing in ministry just quit working all of a sudden. What could or would I do differently?
  8. What is God teaching me and what do I need to do in response?
  9. What is an area I’ve not thought much about, needed to, but have not scheduled think time?
  10. What is a wild and crazy idea I have? Play around with it.

STEP 3: That day in our staff meeting after we’ve finished our blue sky sessions, we each share what we did in our time. Each staff person takes about 5 minutes to share. I then give us an opportunity to ask questions or comment. Sometimes no one comments. Sometimes the comments are very profound and affirming. I take notes and always affirm each staff person for something I noticed in their blue sky session before the next person shares.

Every time we do this, our morale gets a boost and each of us leaves that staff meeting feeling affirmed and excited.

I encourage you to try this simple experience and see what it does to your staff’s morale.

What kinds of team experiences have boosted your particular staff’s morale?

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6 Brain Barriers to Healthy Church Change

Healthy change is necessary for any church, ministry, or business to thrive. However, leaders often run into invisible brain barriers when they attempt change. Ignoring them can slow or stonewall a change. Since neuroscientists are now rapidly learning amazing new insights about the brain, it behooves us to learn about how our brains respond to change. The next time you plan a change initiative, consider how you might lessen the effects of these brain barriers that can stifle healthy church change.

6 Brain Barriers that Stifle Healthy Church Change

  1. Brain Barrier 1: Undoing a bad impression is harder than creating a good one. It’s the “you don’t have a second chance to make a good first impression” adage. Neuroscientists have found that to be true. It’s not just an old wives’ tale (Lount et al., 2008). Poorly introduced change will start your change on the wrong footing.
  2. Brain Barrier 2: People initially assume the worst. Your brain is wired to pick up the negative more than the positive. In fact, 2/3 of the brain cells in the flight-fight part of your brain, the amygdala, are wired to pick up on what’s wrong rather than on what’s right (Hanson, 2010). Our brains have a built-in negativity bias. People will initially latch onto potential negatives of your change rather than onto the positives.
  3. Brain Barrier 3: The brain can only handle so much change at once. Trying to create too much change too quickly increases the brain’s fear response and will hinder that change (Hemp, 2009).
  4. Brain Barrier 4: People will fill in knowledge gaps about your change with fear. Change causes uncertainty about the future which in turn breeds fear. And when the brain senses fear, it doesn’t like it. It will act out of that fear which dampens the brain’s ability to think clearly. The less information you provide about your change initiative, the more others will fill in the knowledge gaps with their negative assumptions. As a result, they’ll be more fearful and more resistant to change.
  5. Brain Barrier 5: People underestimate their ability to weather difficult future events (Wilson & Gilbert, 2005). Uncertainty causes us to poorly forecast how well we can face the difficulties that changes might bring. The term is called “affective forecasting.” When you present change, others will often initially assume that life will be worse for them because of your change.
  6. Brain Barrier 6: Emotions play a significant role in decision-making and influence how well others will embrace change. Just presenting facts about your change without engaging positive and hopeful emotions about the future will seldom move it forward.

What barriers have you seen from others when you’ve introduced change?

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References:

Hanson, R. (2010) Confronting the Negativity Bias [Internet]. Available from: <http://www.psychologytoday.com/blog/your-wise-brain/201010/confronting-the-negativity-bias> [Accessed 31 January 2013].

Hemp, P. (2009) Death by Information Overload – Harvard Business Review [Internet]. Available from: <http://hbr.org/2009/09/death-by-information-overload/ar/1> [Accessed 20 March 2013].

Lount, R.B., Zhong, C.-B., Sivanathan, N. & Murnighan, J.K. (2008) Getting Off on the Wrong Foot: The Timing of a Breach and the Restoration of Trust. Personality and Social Psychology Bulletin, 34 (12), pp.1601-1612.

Wilson, T.D. & Gilbert, D.T. (2005) Affective Forecasting. Current Directions in Psychological Science, 14 (3), pp.131-134.

Neuro-diversity in Your Church: Why it Matters

Diversity in the church is big today. With greater globalization and the desire to melt racial barriers, many pastors want their churches to become ethnically diverse. Many pastors intentionally seek to create such diversity through staffing, who gets on the worship teams, and who becomes the face of the church from the stage or on their web site. I laud that desire. However, I many have unintentionally limited my definition of diversity to ethnicity or language and missed one huge area of diversity that already exists in every church: neurodiversity. What do I mean when I say neurodiversity? Simply this.

Neurodiversity means that people think and process information differently. Not everybody thinks like you or me. I think more linearly, logically, and left brained. As a result, my preaching, leading, staffing, and volunteer selection has tended to reflect my thinking style. I may have unintentionally taught and led without taking into account that God gave us all unique thinking styles. I’m much wiser now and realize that I must take into account neurodiversity when I perform these pastoral functions.

Preaching and teaching: People learn differently and thus process teaching differently depending on their tendency as left-brained or right-brained. Below, I’ve contrasted a few left brained traits on the left with right brained traits on the right (notice how linear I am).

  • Process the familiar…process the novel
  • Detailed… holistic/big picture
  • Sequential…random
  • Logical…intuitive

If you want to read a great (and long) book on left brain vs right brain, read The Master and His Emissary by Ian McGilchrist. Also, here’s a great TEDvideo on the divided brain (over a million views).

Change management: People respond differently to change. Some people’s brain make-up makes them less fearful of change, and thus able adapt to it more quickly. Others perceive change as a huge threat and they dig their heels in to oppose it. (A great article on the 5 Fears of Change here.)

Encouraging healthy followership: Some will follow you simply because you present a compelling and logical reason to follow. Others will follow only when you move them emotionally.

Teams: If everybody on your team thinks like you, you can foster groupthink, when a team gets along so well or agrees so readily that nobody challenges ideas or the status quo. As a result, you can miss opportunities or even make poor choices. Susan Cain, author of one of the best books I’ve read in the past two years, Quiet: The Power of Introverts in a World that Can’t Stop Talking, talks about groupthink in this great article.

Every pastor who wants to move his church forward for Kingdom purposes should certainly seek to remove ethnic barriers to allow that church to be as diverse as God intends for it to become.

However, those in your church are already significantly diverse in one significant domain, neurodiversity. As you lead, teach, and develop others, heed and adapt to their diverse thinking and mental processing styles. You’ll become a more effective Kingdom leader.

Is this a new concept for you? How can you apply it to your church setting?


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7 Neuroscience Keys to Effective Performance Reviews

Annually in my 35 years in ministry I spend hours preparing and delivering multiple staff performance reviews. I was shocked to learn that I may have been wasting my time. In a meta-study (a study of the studies) researchers discovered that only 30% of feedback and performance reviews actually helped (Kluger & DeNisi,1996). They discovered that 30% have no impact and 40% actually make things worse, not a very good track record. Does that mean we should drop performance reviews? No. It does mean that we can improve the performance review process by incorporating 7 neuroscience keys in our reviews.

7 Neuroscience Keys that Improve Performance Reviews

I’ve divided the 7 C’s into these two categories.

  1. The person: issues that directly relate to the person who’s receiving the review and the reviewer as well.
  2. The process: issues that directly relate to the process itself.

The Person

  • Community: Make sure that the person receiving the review feels emotionally connected to you as much as possible. Try to build a sense of community with those you review (Ibarra, 1999).
  • Coachability:Before the review, help your staff develop a coaching/learner mentality. Help them see the value of feedback and reviews. The more value they see, the more positively they will receive it (Atwater & Brett, 2005).
  • Connected: Help the staff person connect the feedback she receives to how she sees herself in the future (Kluger & DeNisi, 1996) and to her larger goals (Ashford et al., 2003).

The Process

  • Credible: Make sure you as the supervisor are unbiased and fully informed about the staff person’s job and performance before the review (Waldman et al., 1998).
  • Coupled: This is key. You must couple the review to follow up, ideally through a coaching process. Build into the process action steps to address areas that need improvement, all with a developmental rather than a punitive tone. Also, couple the process to a teaching session before the review to help staff understand the review process and how to get the best from it.
  • Consistent: Make sure that the process elicits consistent feedback from all sources giving input to reviews (Ashford et al., 2003).
  • Collaborative: The more collaborative the process, the more effective it will be. If possible, include in the process peers, direct reports, and supervisors. (London & Smither, 1995).

Try applying some of these ideas the next time you do a staff review and see how it helps.

If you’d like to get a copy of a self-evaluation tool I’ve used, email me here. I give it to the staff person I’m to review first and ask them to fill it out before our actual review session. After they complete it and I’ve reviewed it, then we meet for the review.

What have you discovered that has helped your reviews improve performance?

In my most recent book, Brain-Savvy Leaders: the Science of Significant Ministry, I give many more leadership insights we learn from recent neuroscience findings.

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