How to Make Boring Church Announcements Memorable

I grew up in the church and by my calculation I’ve heard 10,931 church announcements, or thereabouts. I only remember one of them. Why did I only remember that one? Before I give you the answer, I must confess that for me announcements are often the most boring part of a service, yet mostly necessary. I’ve felt more stress from having to give them than when I’ve had to speak. I dislike giving announcements. I guess I don’t like them because I sometimes see most people’s eyes glaze over during announcement time. So why did I remember the one I referred to?

It happened when I served in California over ten years ago. I took a staycation and visited a few local churches since I didn’t have to attend my church the Sunday of that week. One church I visited met in a simple warehouse. About ten minutes into the service a man walked on stage with a microphone in one hand and a hotdog in another. He made a couple of announcements between bites. Then another guy walked up on stage with a mike and a hotdog. They began a dialogue about the church hotdog cookout that followed. I’ll never forget that creative announcement. Even as I write this post I’m getting hungry for a hotdog.

Although these two guys probably didn’t have the brain in mind when they made that announcement, they illustrated a basic rule of attention. The brain pays attention when expectations get violated. I expected the normal talking head to make announcements. But my brain was made more attentive because what I expected didn’t happen.

This simple brain concept not only applies to announcements, but to our sermons as well.

So, if you believe announcements are important and you want people to remember them, violate the people’s expectations. Here are a few simple ideas to incorporate into your announcements.

  1. Novelty (make them from a different location in your auditorium, use video, etc.)
  2. Surprise (mix up when during the service you make them, have separate people in the congregation stand up and make them, etc.)
  3. Humor (the key to humor is surprise)
  4. Object lessons/show and tell (i.e., like the hotdog)

What ideas have helped your announcements become more sticky?


“I just learned some creative ways to make announcements more sticky.” (tweet this quote by clicking here)


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5 Reasons Why Every Church Needs a Staff-Board Conflict Resolution Strategy

The board meetings have begun to sour. Increasingly the pastor and his board have heated conversations about the church’s direction. The conflict has bled into every meeting for months. Emotions are running high. Conflict reaches a flash point. There is no written plan on how to deal with it. What happens? The board either sends the pastor packing or he quits out of frustration. A rarity? No. Over 1500 pastors are forced from the ministry each month and many more pastors simply quit because they’re broken. Many are pondering leaving right now. What can a board or pastor to encourage biblical conflict resolution? That’s the focus of this post.

When emotions run rampant among pastors and boards, thoughtfulness seldom prevails. Our emotional brain hijacks our thinking brain.

So what is the solution to this problem? A written, clear, agreed-upon conflict resolution process. Here are 5 reasons your church needs one.

  1. Simply quoting Matthew 18:15-17 on dealing with conflict often doesn’t cut it. Although it’s the basis for conflict resolution, it’s seldom practiced without specific written guidelines.
  2. When we’re emotional, we don’t think clearly. When that happens we need something objective that is not open to interpretation, something that specifically explains the process how board-staff or staff-staff conflict can be resolved.
  3. Such a policy can often result in a more redemptive resolution to conflict than knee-jerk reactions like firing or quitting.
  4. We are called to model to the world love for each other (John 13.34-35). How we respond to conflict often conveys just the opposite.
  5. When we solve conflict in a God honoring way we embody unity, what the Scriptures often command us to seek. Ephesians 4.13 says, Make every effort to keep the unity of the Spirit through the bond of peace.

I highly recommend the organization called Peacemakers to help you craft such a policy. Ken Sande, author of The Peacemaker, founded and leads this organization. Every pastor should read his book.

They also offer training and have produced some excellent materials you can use to teach your church and leaders. Check out this link for their resources.

Does your church have a conflict resolution policy? If not, what would be a good first step to create one?

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Top 10 Healthy Ways to Handle the Church Critic

One well-worn adage goes, “The two things you can’t avoid in life are death and taxes.” I’d  suggest one more adage for those in ministry. “Two things you can’t avoid in ministry are…people late to the service and … church critics.” In this short post I suggest 10 ways to handle the church critic.

Having served in full-time ministry for 35 years, I’ve experienced my share of critics. I’ve responded well to some and not-so-well to others. When I’ve sensed a good heart from the critic, I tend to respond with more grace. And, I’ve learned to appreciate this advice from Abraham Lincoln. “He has a right to criticize, who has a heart to help.

10 healthy ways to respond to my critics (actually 9, I’d love to hear your 10th).

  1. Give them your ear, but within reason. Don’t allow someone to destroy you with caustic criticism.
  2. Let your body language communicate that you are really trying to understand their criticism.
  3. Avoid an immediate retort such as, “Yea but,” “You’re wrong,” or some other defensive response.
  4. Breath this silent prayer, “Lord, give me grace to respond and not react.”
  5. Before responding, take a few moments to check what you’re about to say. President Lincoln suggested that we when we get angry we should count to 100 before responding. That may a bit of overkill, but counting helps us avoid reacting.
  6. Look for the proverbial ‘grain of truth’ in the criticism, and learn from it.
  7. If you see more than a grain of truth and you can’t process it alone, seek feedback from a safe person in your life. (see my post on What to Look for in a Safe Person).
  8. Ask God to keep you approachable to your critics (within reason). You probably don’t want to vacation with them.
  9. Learn from your critics on how best to deliver criticism to others. When someone delivers criticism that you received well, ask yourself what they did that made it easer to receive. For those who botched it, remember to avoid those tactics.
  10. …… what would add as a tenth?

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5 Brain-friendly Tips to Enhance Your Presentations

It’s all about the brain. When you preach a sermon or make presentations and want to maximize your impact with your presentation, keep the brain in mind. More than anyone else, cognitive psychologist Richard Mayer has studied the link between learning and multimedia. In his experiments, those exposed to his learning concepts recalled details more accurately and problem solved better, what we hope happens when we preach, teach, or present. Here’s a summary of his findings with practical tips you can easily apply in your next Powerpoint or Keynote presentation.

How to enhance your presentations.

  • People learn better when you use words and pictures versus words alone.
    • Application: include applicable pictures in your slides, not just filler type pictures.
  • People learn better when you simultaneously use words and corresponding pictures rather than using them successively.
    • Application: include words AND pictures on the same slide.
  • People learn better when you place the words and pictures close to each other rather far from each other on the slide.
    • Application: make sure you keep your words and related picture close to each other on every slide.
  • People learn better when you exclude extraneous material.
    • Application: keep your slides simple, the fewer words and pictures the better.
  • People learn better when you use animation and narration rather than animation and on-screen text.
    • Application: when appropriate, sprinkle animations into your presentations to illustrate key concepts. SermonSpice is a great resource for churches.

What have you discovered that has helped make your presentations more sticky?


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When Leaders Get Hooked on Being Right

You’ve been wrestling with a ministry challenge and you believe you’ve found the right answer. At the next board meeting you share your idea and one board member begins to voice opposition. Because you feel so strongly that you’re right you begin to raise your voice, talk faster, and talk over others who want to engage in the conversation. Tension escalates. Anger rises. You think, “How dare they think I’m wrong. I know I’m right.” What happens in those types of meetings? Why do they tend to go south? And what’s a leader to do when this happens more often than not? What do you do when you are hooked on being right?

hooked

If this has ever happened to you, a small almond shaped structure called the amygdala has hijacked your brain. Located deep inside our brains, it (there are actually two of them) causes our fight-fight-freeze-appease response to danger.

So when you felt threatened from a board member’s pushback, your emotional side takes over. And when that happens, the part of our brain that helps you think clearly, respond wisely, and listen carefully, the prefrontal cortex right behind your forehead, gets shut down. You react emotionally rather than thoughtfully. And when you get too pushy, you probably put the other people’s brains in the same fight-fight-freeze-appease mode which increases their resistance to your idea.

Unfortunately, many pastors and leaders get stuck in this unhealthy mode. They are driven to be right, avoid appearing wrong, or even appease others. As a result, too much of the stress hormone, cortisol, courses through their bodies and brains and puts them in a state of chronic stress. Too much cortisol over long periods of time harms our hearts, decreases our creativity and memory, and actually kills brain cells.

When that happens, what can we do?

  • Evaluate whether or not you are under chronic stress. If you often feel anxious, react easily, people-please too much, or have difficulty concentrating, your amygdala may be controlling you instead of the Holy Spirit. Your body may be telling you that you need a cortisol break. Ask a close friend or a counselor to help you determine if you’re under chronic stress. Even better, ask them if they feels like you always need to be right. Of course, you may not even need anyone to tell you that. You may already know it. A good dose of self-honesty will go a long way toward healing. If you are under chronic stress, create a plan to lessen your stress.
  • Remind yourself that God is in control. When the brain experiences uncertainty, (i.e., Will the board approve my idea?) it feels threatened. When we feel threatened, our emotional side driven by the amygdala tends to take over. Yet, God is the most certain Reality in the universe and He tells us to have faith in Him. Now faith is being sure of what we hope for and certain of what we do not see. (Heb. 11.1, NIV) Even with the uncertainty that comes with leadership, we can rely on God’s steadfastness certainty and His Spirit can override our human tendency to become fearful when things seem uncertain.
  • Learn to listen more empathetically (i.e., when you present your idea to your board). Empathy, being able to step inside another’s shoes, is a key competency for successful pastors and leaders. One study even showed that empathetic doctors got sued less than non-empathetic ones (Ambady, 2002). It doesn’t mean that you don’t hold to your convictions. It does mean, however, that you try to listen with your heart. Empathy, kindness, and caring can actually help activate the trust hormone, oxytocin. When that happens, when others feel that you care and that you really listen, they will endear themselves more to you and to your leadership.

So, if you have to get hooked on something, don’t get hooked on being right about your ideas, but about being right with others and with the Lord.

What behaviors have you seen in leaders who are hooked on being right?

Here’s another great blog posting on the subject by Judith Glasser.

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References:

Ambady, N. (2002) Surgeons’ tone of voice: A clue to malpractice history. Available from: [Accessed 27 March 2013].